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Aligning Marketing with Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside the Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2008
ISBN: 9780314986825
Service #: 40707118
Pages: 72
Publication frequency: As needed
Update method: No updating

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Aligning Marketing with Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside the Minds)

100006053

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100006053
100006053
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This title provides an insider's perspective on establishing and maintaining the marketing department's role as a key business enabler. This book provides valuable insight for those looking to take marketing to the next step by playing a role in the development of core company goals and objectives. Topics include anticipating market needs, communicating with customers, educating employees, encouraging constant internal and external dialogue, identifying and solving problems through marketing, and outsourcing as needed.