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This product provides perspective on planning, executing, and maintaining a winning sales strategy to keep your company profitable and ahead of the competition. Featuring sales and marketing executives from top national companies, this book provides best practices for defining the scope of impact for your customers, developing strategic partnerships both inside and outside of your organization, and creating an effective brand with a unified message. From identifying key talent to implementing focused training programs, this book provides the reader with the essentials for empowering sales employees, staying informed of market trends, and encouraging a collaborative culture across the organization.