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Driving Corporate Social Responsibility provides an authoritative, insider's perspective on establishing strategies that drive business goals, while promoting sustainability and positive corporate citizenship across the company. Written by leaders in this field from major companies around the world, this book addresses key topics, such as reducing the company's carbon footprint, aligning with relevant charities, implementing company-wide programs, communicating with stakeholders, and working across the organization to make decisions in line with the company's values. Addressing a range of topics from assessing company goals and selecting suitable causes to engaging employees and investors, these executives share their insight on the many considerations necessary for successful CSR strategy implementation. Additionally, these authors discuss the potential challenges of corporate social responsibility initiatives, such as difficulty obtaining executive buy-in, failing to integrate programs with company goals, and inadequate evaluation of costs and benefits, and give suggestions for overcoming these challenges.
The different backgrounds represented and the breadth of perspectives presented enable readers to get inside some of the leading minds in this emerging field, as these top executives offer their thoughts on creating strategies to drive both company success and corporate citizenship.