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This title includes analysis of the Lanham Act’s legislative history and cases which affected its development, and a detailed discussion of cases involving trademark, trade names, trade dress, advertising and celebrities. Provides thorough coverage of the right of privacy, including sections on “lookalikes” in advertising, the simulation of a celebrity’s voice, and fictitious celebrities. Discusses the effects of survey evidence in trials involving § 43(a), jurisdiction and procedure, and types of relief.