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Published by the American Bar Association (ABA), Right of Publicity: Analysis, Valuation, and the Law is a unique book that brings together two truly unique phenomena:
As a result of these trends, right of publicity is one of the fastest growing areas of intellectual property law, marketing and branding, and licensing, merchandising, endorsements, and promotion. Right of Publicity, by nationally known author and valuation expert Weston Anson, is a valuable resource for understanding and applying the important method of valuing rights of publicity and celebrity brands while also providing guidance in striking stronger and more lucrative deals. It is a clear and accessible examination of the topic, designed to appeal to legal advisors, business and talent managers, and celebrities themselves.
Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today's relevant and seminal cases.
Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation.
Part III covers the structuring, pricing, and challenges of deals for all types of celebrities.
Right of publicity is multifaceted, complex, and continuing to evolve. With the help of this practical resource, anyone who works with right of publicity will: