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In an engaging and straightforward read, this Aspatore business title pulls readers through the essential steps for understanding, conveying, and ultimately, marketing value through both traditional communications means, as well as new social media platforms. From defining intrinsic value to determining an investment proposition, targeting the right investors, and establishing the ideal communications platform, the author conveys the importance of a strategic investor relations campaign and clarifies the subtle nuances around establishing one with fortitude. This book highlights the importance of a critical self-evaluation for all companies seeking to communicate their value proposition.