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How to Capture and Keep Clients, 2d: Marketing Strategies for Lawyers

Product details:

Format: Book - softbound
Brand: American Bar Association
ISBN: 9781634252140
Service #: 41855190
Pages: 269
Shelf Space: 1 in.
Publication frequency: Updated as changes in the law dictate
Update method: No updating

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How to Capture and Keep Clients, 2d: Marketing Strategies for Lawyers



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Published by the American Bar Association (ABA), How To Capture and Keep Clients: Marketing Strategies for Lawyers features the best and most innovative solo and small firm lawyers giving their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

Through this wealth of savvy advice, the reader will learn how to:

  • Ask for business
  • Attract and keep clients
  • Network
  • Partner with other lawyers
  • Market a specialty or boutique practice
  • Market in a small town
  • Use technology in client development
  • Create a service-centered firm
  • Make marketing part of your daily practice
  • Avoid ethical marketing mistakes

The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.