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Content Strategies for Marketing Professionals provides an authoritative, insider's perspective on creating content to drive brand awareness, customer engagement, and business impact. Written by marketing executives from some of the top companies in the nation, this book offers key considerations when designing a successful content marketing strategy, including identifying effective channels, creating and curating content, and engaging with consumers. From partnering with industry experts to strategically leveraging social media, these leaders share their best practices for providing consumers with relevant and valuable information that will drive brand loyalty without overt advertisement. Additionally, these experts discuss their experiences in measuring the results of their content marketing efforts across different media, while highlighting the common mistakes and pitfalls that marketing professionals are likely to encounter. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these top executives offer their thoughts on innovatively positioning their brands in the ever-evolving landscape of content marketing.