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Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2009
ISBN: 9780314199027
Service #: 40830230
Publication frequency: As needed
Update method: No updating

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Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds)

100007247

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100007247
100007247
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This product provides an authoritative, insider's perspective on pioneering new marketing strategies that directly impact the bottom line of the business. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for exploring innovative solutions by encouraging original thought in the marketing department. Driven by the desire to distinguish your brand in a crowded marketplace, these authors offer tips for identifying new markets, harnessing the power of public relations, and building a positive image, while also outlining how to find and utilize alternative channels to market new products.