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Improving Marketing Performance: Leading CMOs on Knowing Your Customer, Supporting Strategic Goals, and Embracing Competition (Inside the Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2010
ISBN: 9780314927477
Service #: 41014656
Pages: 132
Publication frequency: As needed
Update method: No updating

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Improving Marketing Performance: Leading CMOs on Knowing Your Customer, Supporting Strategic Goals, and Embracing Competition (Inside the Minds)

100019530

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100019530
100019530
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This product provides an insider's perspective on making the most of your marketing team by strategizing to meet changing requirements. Featuring marketing executives from top companies, this book provides best practices for identifying and addressing performance issues with an emphasis on raising standards while overcoming budget constraints brought on by a down economy. The authors discuss the importance of, as competition increases, strengthening existing relationships, expanding your customer base, and using customer relationship management to keep track of those customers.