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Driving Business Value with Innovative Leadership Strategies provides an authoritative, insider's perspective on building company success by promoting a corporate vision of imaginative and open teamwork. Featuring chief executive officers from leading companies across the country, this book addresses essential topics such as connecting innovative ideas to broader business goals, working across departments and levels of employees to drive engagement, and maintaining a market-driven approach. Addressing topics from creating a culture in which employees are willing to take risks to the importance of understanding customer wants and needs, these executives share their insights on the necessary components of an innovative approach to company leadership. Additionally, these authors discuss the challenges of innovation, such as determining when a change is necessary and when it is just a trend, ensuring that employees understand company strategy, and assessing the risks of changes versus being left behind, and give suggestions for navigating these potential pitfalls.
The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading executive minds today, as these CEOs offer their thoughts on creating an innovative culture that that will drive profit and increase shareholder value.