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Driving Business Results with Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New Technologies, and Embracing Global Markets (Inside the Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2010
ISBN: 9780314268617
Service #: 41079623
Pages: 120
Publication frequency: As needed
Update method: No updating

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Driving Business Results with Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New Technologies, and Embracing Global Markets (Inside the Minds)

100020564

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In Driving Business Results with Your Marketing Strategy you'll get expert advice from leading marketing executives on adapting to evolving market conditions, leveraging new technologies, and embracing global markets. From implementing targeted communication strategies, to harnessing the latest benefits of the Web, the authors reveal marketing's role in growing your organization's reputation, generating brand excitement, attaining market share, and delivering quality services.