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Choose and Protect its Trade Marks: Effectively Manage its Brands in Business (Choisir et protéger ses marques de commerce)

Product details:

Format: Book - softbound
Brand: Editions Yvon Blais
ISBN: 9782896355433
Service #: 41336212
Publication frequency: As needed
Update method: No updating

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Choose and Protect its Trade Marks: Effectively Manage its Brands in Business (Choisir et protéger ses marques de commerce)

100026898

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Out of stock
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100026898
100026898
Book - softbound
Special pricing applies

Few companies realize the significant impact of trade-marks on their turnover. However, the marks of a business are often the main thread that allows consumers to find products or services desired at a retailer or on the Web, for example immediately. This book is designed to raise awareness of business and their advisors, and all those close or far in the field of intellectual property, the issues that have the choice and the protection of trade marks. Using explanations and examples, this book aims to provide tools for the development of a strategy of protection of marks adapted to business objectives. The main essential aspects of the choice of brands and their protection are addressed, including registration of trade-marks.