Legal Solutions | USA
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Few companies realize the significant impact of trade-marks on their turnover. However, the marks of a business are often the main thread that allows consumers to find products or services desired at a retailer or on the Web, for example immediately. This book is designed to raise awareness of business and their advisors, and all those close or far in the field of intellectual property, the issues that have the choice and the protection of trade marks. Using explanations and examples, this book aims to provide tools for the development of a strategy of protection of marks adapted to business objectives. The main essential aspects of the choice of brands and their protection are addressed, including registration of trade-marks.