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Capitalizing on Marketing Trends, 2010 ed.: Leading CMOs on Analyzing Recent Trends, Catering to Customer Needs, and Adjusting Your Business to the Economic Climate (Inside the Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2010
ISBN: 9780314263636
Service #: 40979951
Pages: 128
Publication frequency: Updated as changes in the law dictate
Update method: No updating

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Capitalizing on Marketing Trends, 2010 ed.: Leading CMOs on Analyzing Recent Trends, Catering to Customer Needs, and Adjusting Your Business to the Economic Climate (Inside the Minds)

100014339

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100014339
100014339
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This product provides perspective on keeping an eye on new marketing changes and technologies to make the most of the corporate budget in these trying times. Featuring marketing executives representing top national companies, this book provides best practices for recognizing, investigating, and evaluating the trends of today and tomorrow. These authors offer tips for customizing the trend implementation process, tightening relationships with vendors, and approaching new leads.