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Canadian Advertising and Marketing Law

Product details:

Format: Binder/Looseleaf
Brand: Carswell
Service #: 30571581
Publication frequency: As needed
Update method: No updating

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Canadian Advertising and Marketing Law



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Provides complete coverage of all the laws governing the advertising and marketing of products in Canada. Designed for both legal professionals and the marketing and advertising professionals they represent. This work gives an in-depth examination of both the federal and provincial laws affecting advertising, packaging, pricing, promotion and distribution. Top legal experts present clear, detailed commentary on such issues as labelling requirements, total price disclosure, advertising content restrictions and permitted promotions and contests. Specific products that are specially regulated receive individual attention including food and drugs, cosmetics, liquor and tobacco products and hazardous products. Carswell eReference Library™ is a virtual library that allows subscribers to access print looseleaf products whose contents have been made available in an online format. Subscribe to any eReference looseleaf and you get online access for an unlimited number of users at the same location. It's like getting unlimited copies for the price of one. In addition to being cost-effective, every eReference looseleaf offers the convenience of seamlessly integrated updates and the efficiency of searching and tracking features. Each title is available in two subscription options – print with online access or online access only.