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Canadian Advertising and Marketing Law, 2d


Product details:

Format: Book - softbound
Brand: Carswell
ISBN: L7798-5161
Service #: 41532961
Publication frequency: As needed
Update method: No updating

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Canadian Advertising and Marketing Law, 2d



Out of stock
Book - softbound
Special pricing applies

There are several forms of intellectual property law that are associated with marketing and advertising law. These include patents, trade-marks, copyright and industrial designs. Generally, trade-mark and copyright law have had the most impact when it comes to marketing and advertising issues. The introductory chapters discuss various types of intellectual property law. The remaining chapters provide an IP perspective on advertising and marketing issues including the personality rights, comparative advertising, grey marketing and counterfeit goods, pharmaceutical advertising, Quebec advertising, advertising standards, packaging, Internet advertising and ambush marketing.