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This Aspatore business title provides an authoritative insider's perspective on identifying a company's niche and securing a competitive edge in the market. Featuring articles by chief executive officers from some of the top companies in the nation, this book provides key strategies for balancing risk and reward, creating an effective line-of-sight strategy, and adapting to change to ensure a company's long-term success. Addressing topics ranging from developing talent to creating employee buy-in, the authors discuss the important role employees play in creating differentiation and suggest ways to encourage innovation at all levels.