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A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation

Product details:

Format: Book - softbound
Brand: Carswell
ISBN: 9780779836444
Service #: 41263881
Publication frequency: As needed
Update method: No updating

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A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation

100025926

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Out of stock
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100025926
100025926
Book - softbound
Special pricing applies

This book is the first complete guide to Canada's new Electronic Commerce Protection Act. It offers comprehensive guidance in complying with the new rules surrounding email and other types of electronic messaging, and is a must-have publication for businesses that engage in electronic marketing and for those who advise them. Written in a concise and accessible style, the book covers the purposes of the legislation, the requirements set out under the Act for sending commercial electronic messages, enforcement, penalties, defences, practical tips for compliance, and much more.