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Corporate Counsel's Guide to Advertising Law and Agreements, 2016 ed.

Product details:

Format: Book with CD-ROM
Brand: Business Laws Inc.
Copyright: 2016
ISBN: 9781567891553
Service #: 40447685
Sub #: 40447683
Publication frequency: Annually
Update method: Replacement pages

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Corporate Counsel's Guide to Advertising Law and Agreements, 2016 ed.

102128492

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102128492
102128492
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Corporate Counsel's Guide to Advertising Law and Agreements addresses the legally sensitive area of advertising law. A focus is the legal review of all advertising prior to its use. This book was prepared specifically for corporate counsel and covers:

  • FTC Rules
  • Advertising to children
  • Contracts
  • Warranties
  • Advertising on the Internet
  • Privacy
  • Copyrights
  • Trademarks
  • Insurance

This title also:

  • Analyzes corporate counsel's role in the company's advertising
  • Comprehensively covers the Federal Trade Commission's rules on advertising
  • Explores the right of publicity (types of right of publicity claims, types of damages awarded, First Amendment defense)
  • Explores trademark issues in advertising
  • Includes a CD-ROM with forms