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The First-Year CMO: Leading CMOs on Understanding the Company, Evaluating Current Campaigns, and Instituting Best Practices (Inside the Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2008
ISBN: 9780314987129
Service #: 40711808
Pages: 92
Shelf Space: 2 in.
Publication frequency: As needed
Update method: No updating

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The First-Year CMO: Leading CMOs on Understanding the Company, Evaluating Current Campaigns, and Instituting Best Practices (Inside the Minds)

100006205

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100006205
100006205
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This product discusses strategies for succeeding as chief marketing officer in the first year at a new company. The book provides best practices for gaining credibility, prioritizing goals, and attracting new customers while retaining the existing buyer base. Topics include how to evaluate current marketing campaigns, obtain input from the management team, cultivate key relationships to learn the company's products, evaluate the existing team, and present a strong vision that your new colleagues will embrace.