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Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (Inside The Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2009
ISBN: 9780314194947
Service #: 40796369
Pages: 140
Publication frequency: Updated as changes in the law dictate
Update method: No updating

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Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (Inside The Minds)

100006822

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100006822
100006822
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This product provides an authoritative, insider's perspective on ensuring optimal efficiency for your marketing department. It provides best practices for making the most of marketing while overcoming budget constraints brought on by a down economy. It discusses the importance of constantly evolving the product offering, using the press to your advantage, and evaluating the effectiveness of marketing initiatives in order to position your brand as a standout in the marketplace.