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LinkedIn and Blogs for Lawyers: Building High Value Relationships in a Digital Age

Product details:

Format: Book - softbound
Brand: LegalWorks
Copyright: 2012
ISBN: 9780314607010
Service #: 41229642
Pages: 148
Shelf Space: 1 in.

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LinkedIn and Blogs for Lawyers: Building High Value Relationships in a Digital Age

100025392

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100025392
100025392
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LinkedIn and blogs have exploded in popularity over the last few years, due in large part to their power to help professionals identify, qualify, and engage new clients. In this book, Adrian Dayton (author of Social Media for Lawyers: Twitter Edition and weekly columnist for the National Law Journal) and Amy Knapp (managing director of Knapp Marketing, with a dozen years of experience in business consulting to law firms) join forces to create a map for lawyers and law firms to exploit these two powerful tools.

Features

  • How to design a strategic LinkedIn bio
  • How to create meeting and business development opportunities through LinkedIn
  • Success stories from associates to partners who have used LinkedIn and blogs to bring in millions of dollars of legal business
  • How to launch a new law blog in just 15 minutes
  • Over 50 ideas for unique blog posts
  • Nine strategies for effectively repurposing your content