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Implementing a Successful Marketing Strategy: Leading CMOs on Budgeting, Media Allocation, and Achieving a Successful Return on Investment (Inside the Minds)

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2008
ISBN: 9780314194787
Service #: 40787094
Pages: 152
Publication frequency: As needed
Update method: No updating

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Implementing a Successful Marketing Strategy: Leading CMOs on Budgeting, Media Allocation, and Achieving a Successful Return on Investment (Inside the Minds)

100006542

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100006542
100006542
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This product provides an authoritative, insider's perspective on devising, developing, and executing an effective long-term marketing strategy for your company. It provides best practices for creating unique business messages, knowing your target audience, and assessing launch success, and advises on how to implement a proactive marketing strategy that will catapult your company above the rest.