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Best Practices for Marketing Lawyers: Leading Marketing Executives on Identifying Firm Objectives, Working with Attorneys, and Developing Marketing Campaigns

Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2008
ISBN: 9780314194688
Service #: 40753349
Pages: 144
Shelf Space: 2 in.
Publication frequency: Updated as changes in the law dictate
Update method: No updating

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Best Practices for Marketing Lawyers: Leading Marketing Executives on Identifying Firm Objectives, Working with Attorneys, and Developing Marketing Campaigns

100006329

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100006329
100006329
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This title provides key strategies for promoting a firm's legal talent and services. Topics include developing growth strategies, stimulating client service, and executing firm objectives. Advice is given on evaluating global competition, maximizing new technologies, and embracing media relations. This book also discusses balancing client/attorney relationships, encouraging business development, promoting legal services, marketing high-profile attorneys, and forecasting industry trends.